Another great advertising platform for youth-oriented brands is Snapchat. It is the most popular app with users between the ages 12 to 17, which is good news for brands, seeing as Millennials and Gen Z’ers spend $200 billion yearly.

Brands can choose to advertise through Top Snap, meaning an ad will display content at the top of users’ feeds, Long Form Videos which can be up to 10 minutes in length and include a call-to-action, and other advertising forms such as Web View, Deep Link, App Install Ads, Sponsored Lenses, and Sponsored and On-Demand Geofilters.

Snapchat allows brands a free way to manage their ads through the Snapchat Ads Manager. If you are looking for a great way to reach today’s young audience, begin advertising on Snapchat today.