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Local SEO Services
The way people search for and research local non-profit companies has evolved, with Google reviews playing a significant role in their decision-making process. Companies that leverage local SEO are the ones that thrive. In 2020, Americans gave a record $471 billion to charities, a 5.1% increase over 2019, and it all starts at the local level. At K Moody & Associates, we help future-proof local non-profits by strengthening their position on Google Maps, Bing Maps, and Apple Maps, generating more leads for them through local SEO.
So, what is local SEO? It’s a way to market your local business online and ensure that you reach local customers when they’re searching for you online. By strengthening your position on Google Maps and generating more leads from Google, we can help ensure that your local non-profit is visible and accessible to potential donors.
How does Google determine which business should be in the top three of the Google Business Listings, also known as Google Maps?
Google Maps’ top three business listings are determined by three main factors, collectively known as “the algorithm.” The first factor is proximity, which cannot be influenced unless a business has a location in the area. For instance, if a lawyer is based in Pensacola and someone searches for lawyers in Panama City, the lawyer’s business won’t appear in the results. The second factor is relevance, meaning if someone searches for a defense lawyer and the lawyer’s business is focused on injury law, it is unlikely that the business will appear ahead of defense law firms. The third factor is prominence/authority, which is determined by third-party signals like reviews and backlinks. Our Local SEO services focus on improving these three factors to increase your business’s Google Maps ranking.
Google My Business (GMB)
Your Google My Business (GMB) listing serves as your online home page and accounts for 25% of the ranking factors that affect your business’s search ranking. For this reason, optimizing your GMB profile is crucial for local search success.
We take a data-driven approach to determine which search terms to target, using Google’s keyword planner to identify relevant terms with high search volume. Then, we use this information to optimize your GMB listing, ensuring that it is accurate and complete.
Additionally, we leverage commercial tools to analyze why your competitors are performing well and incorporate these findings into our strategy. We examine their backlinks to identify similar opportunities for your business.
We Report, You See Everything
We provide complete transparency and accountability by giving you access to a comprehensive view of your website’s performance. Think of it as a crystal-clear window into the deep waters of the internet, showing you exactly how potential customers find your site.
- Our extranet/client portal grants you access to our reports whenever and wherever you want.
- We provide thorough Google Analytics reports of your site’s SEO performance, giving you an in-depth breakdown of all SEO strategies we’ve completed each month.
- We also offer various communication channels, including phone, Skype, Zoom, and email, so you can stay informed and involved every step of the way.
- Additionally, our search ranking reports provide you with up-to-the-minute keyword success data, ensuring you have a complete ROI picture.
Why Social Advertising Center?
At Social Advertising Center, our mission is straightforward: to grow your nonprofit business. Our results speak for themselves, and we measure our success by the increase in your revenue. Here’s how we do it, with our “SEO” approach:
- We start by listening to you, understanding your nonprofit business, and developing a strategy to help you achieve your goals.
- Data is at the heart of everything we do. We constantly analyze data to track your progress and make informed decisions.
- We thoroughly research your competitors to understand their strengths and weaknesses. Our goal is to leave them in the dust.
- We know that quality content is essential, and we have a team of expert copywriters who can create engaging content to attract and retain customers.
- Our intricate and detail-coded backlinking strategies ensure that your website is visible to a broader audience.
- We promote your content across all relevant social media and traditional/new media domains, maximizing your reach and engagement.
- We’re Google Analytics experts, but we also use other data tracking options to provide you with the most comprehensive insights and reports.
Choose Social Advertising Center for a team that is dedicated to the success of your nonprofit and committed to growing your nonprofit business.
We Say What We Mean and Mean What We Say
We prioritize honesty and integrity in our work. We understand the frustration of being promised the world and only receiving a fraction of what was expected. That’s why we hold ourselves to high moral and ethical standards, and our clients can attest to the results we deliver. In the digital marketing industry, reputation is everything, and we know that a bad one can be costly. That’s why we strive to see things from our clients’ perspective and hold ourselves to the highest standards. It’s in our DNA. Our motto is “Deliver Now Always” because we’re committed to providing exceptional results consistently.